Designed by Kinnersley Kent Design (KKD), ABC Verdun Department Store won the Best Retail Design Project at the recent Index Architecture & Design Awards 2018, which pays tribute to the innovation elevating the region.
Inspired by Verdun’s location in the heart of Beirut, KKD created subtle branded elements that celebrate the retailer’s identity and heritage in addition to a collection of patterns and motifs inspired by the shape of ABC’s logo. The design of Verdun Department store follows the newly renovated ABC Achrafieh Department store and is consistent with the latter.
ABC Verdun Department Store is a vibrant mix of glamour, elegance and sophistication with an urban edge. Drawing from Beirut’s unique personality, the concept is based upon juxtapositions, energy and theater. Offering a premium branded shopping experience, ABC Verdun is considered a landmark in the area and one of the “must-visit” places by locals and tourists alike.