Acqua di Parma’s First Boutique in the Middle East

Located on the second floor of the Fashion Avenue, near the spectacular fountain that marks access to the Perfumery & Co district in the Dubai Mall, sits the 50m2 Acqua di Parma boutique designed by Kirei Studio. Recently opened, this is Acqua di Parma’s first boutique in the Middle East.

The boutique is characterized by an enveloping design: natural and precious materials complemented by the Parma bright yellow, the symbolic color of the brand, to communicate the quintessential vibrant Italian style.

Kirei Studio emphasizes the brightness that is the leitmotif of the store and the alternation of wooden grooves with textile coverings referencing the sun’s artistic rays.

Kirei Studio designed the interior of the new Acqua di Parma boutique to reflect the brand’s Italian roots; featuring yellow leather armchairs and oak floors that pair perfectly with timber elements and a central ringed chandelier.

The boutique also boasts a barber corner – Barbiere –  with a custom-made mosaic floor by Sicis, which offers a unique and personal experience to its clientele. This sublime boutique truly reflects the values of Acqua di Parma, as well as those of Kirei Studio – elegance, individuality and a taste for perfection and savoir-faire.

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