adidas Creates Change with Billie Jean King’s Tribute Sneakers

adidas unveils the special edition AM4BJK shoe. Created in honor of tennis player, Billie Jean King’s permanent footprint on the fabric of female sport, the AM4BJK is an homage to the iconic adidas blue suede footwear Billie Jean King famously wore during her pivotal match 45 years ago.

The AM4BJK is a limited edition SPEEDFACTORY concept that combines the creativity and innovation of adidas with the iconic blue of Billie Jean King, all built and assembled at adidas’ SPEEDFACTORY in Atlanta, USA.

The limited run of 300 pairs will be available from August 27 to mark the start of the US Open and to celebrate the launch of adidas’ upcoming movement with Billie Jean King, Here to Create Change.

Billie Jean King, who has fought for equality in the US and beyond, worked closely with SPEEDFACTORY designers to create a new iteration of the adidas “Made for” sneaker that unites an iconic sporting legacy with a technological innovation. The shoes also feature adidas’ proprietary BOOST technology, offering responsive cushioning and the highest level of energy return in every step.


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