adidas Opens New Branch at ABC Verdun

When it comes to shaping unique experiences, adidas does not miss a chance to impress. As part of it’s strategic expansion in Lebanon, adidas just opened another store in ABC Verdun.

The newly opened store provides great products to athletes in all sports, constituting the latest addition to adidas’ network of over 156 stores across the MENA region, all boasting a wide selection of products, licensed apparel and accessories.

“Asserting our presence in both the new branch of Lebanon’s leading mall and the region of Verdun is nothing but a translation of adidas’ determination to spread its culture of passion and excellence to a largest audience possible. Designed to deliver an optimized shopping experience on all levels, this new store is another milestone we are proud to add to our exemplary record of achievements”, said Zeina Abou Laban, General Manager of adidas Group Levant.

Running over two consecutive days, the inauguration activities included a Road Show by NRJ, a parade and dance dibbling show, a Zumba session by Marcelino, a training session by Maher Aoun and Meryl Chalita, as well as dribbling and goal stunt by Roda Antar and Fadi El Khatib.

Apart from enjoying in-store and out-of-store bites customized with the brand’s images, visitors had the chance to participate in prize-winning  games like the Wheel of Fortune and the Run For It activation.

DJs Tala and Jade added music to the atmosphere, while public figure Carla Haddad was the event’s media ambassador, interacting with guests and handling the social media buzz.

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