Joining forces for the first time adidas Running collaborates with iconic Italian fashion brand, Missoni, to create a line of performance shoes and apparel that celebrates the innovation and craftmanship of the adidas brand alongside Missoni co-founder and Olympic hurdler, Ottavio Missoni.
The creative collaboration is painted upon a rich canvas of history which refers to both brand’s roots, paying homage to adidas’ dedication to the craft of performance and Missoni co-founder, Ottavio Missoni’s vision in fashion.
Co-founded with wife Rosita, the Missoni brand is renowned for its kaleidoscope of colors, unconventional patterns and innovative dying techniques which shaped the modern age of ready-to-wear.
The adidas x Missoni range seamlessly blends Missoni’s iconic aesthetic with adidas’ focus on high-performance sports apparel, resulting in a limited-edition range that fuses together style and performance.
The footwear features a collection of adidas’ iconic Ultraboost which incorporate Missoni’s trademark Space-dying technique on the knitted upper to achieve the iconic “flame” pattern which Missoni is renowned for. Meanwhile, adidas’ industry defining BOOST technology in the shoe’s midsole provides runners with optimal responsiveness and energy.
The range of apparel includes a cast of franchise running product brought to life via adidas Primeknit technology. This range offers the runner a full ensemble with a Primeknit CRU short sleeve, a PHX Jacket that offers a weather protection and breathability, and the iconic Marathon 10 Short in a knit option all in two unique colourways – multicoloured and black and white – available for both men and women.