Revealing each of her designs as art work, Cherine Khadra introduces her work in the first address for custom-tailor made in Saifi Village, Atelier C. Just as you enter the door of the new space in Saifi village, customers can come for a dress, a suit, an accessory or a pair of custom- made heels… Convinced by the concept of customization, Khadra decided to broaden her activity and expands her know-how to men, who are in search of the perfect suit, made exclusively with Loro Piana and Dormeuil’s Italien Fabrics.
With a career which began in the marketing department of Cartier, the prestigious house of jewelry, followed by years of experience in the ready-to- wear clothing and luxury goods industry, Khadra decided to specialize in custom-made clothing and in launching her own brand, Atelier C.
Atelier C follows no trend, and favors a timeless style. For the past four years, Khadra’s work has constantly delivered a clear message: “No need for embellishment, elegance lies in simplicity.”
The tailor-made product is the only means where the client and the designer get to participate in the creation process of a garment in its entirety. Khadra’s first requirement is not only to be in tune with her client but, especially to guide and suggest to him or her the cut, color, and fabrics that will compliment his or her silhouette.
Khadra believes that the custom-made clothing experience is a unique experience for both the client, who is individually unique, as well as for her. She begins the creative process with a discussion to understand the personality of the one who will wear the garment. Her strength lies in listening first to the client, while producing her creative ideas. Then encouraging her client to be daring and to dress beyond the normal fashion sensibility. Her process also includes the ultimate morphological indicator, each body is unique, and requires a certain cut to flatter the silhouette. The end result, after a beautifully crafted process between the two parties, is a timeless creativity independent of the fashion calendar.
The designer pays special attention to the material that she selects from her suppliers. Some of them will even set aside fabric surplus from the Parisian fashion houses. She also develops exclusive fabrics such as laser cuts. Furthermore, she brings back materials from her trips. Recently, she was seduced by Uzbek and Indian fabrics, which she offers exclusively to her clientele. She also shows a preference for silk gazar, silk and organza, which allow her to obtain a maximum of volume and create a unique piece. “With the gazar of silk, I get the desired volume without the bulk of layers of fabric. The silhouette looks simple and elegant,” the designer adds. In addition to this and more, her work highlights the art and craft, and know-how of Lebanese embroiderers.
Khadra extends her creativity as she introduced her first collaboration with Diet Pepsi, who for its 50th anniversary, has chosen to upend current commercial trends by teaming up for the first time with a creator to redefine its artistic brand