Last night, Alexander Wang and Bvlgari celebrated the launch of the “Serpenti Through the Eyes of Alexander Wang” capsule collection with an exclusive one-night-only experience at 712 Fifth Avenue in New York City.
In keeping with the spirit of Bvlgari’s “Serpenti Through the Eyes Of” series, which kicked off in 2017, the Alexander Wang x Bvlgari collaboration is centered around the reinterpretation of the Iconic Serpenti Forever Bag and the concept of packaging as luxury, taking something that is traditionally overlooked, and making it the focal point of the collection.
“The concept for this event came to me when I stumbled upon a re-run of the 80’s classic, Mannequin, with Kim Cattrall. We wanted to recreate the magic of what could happen in a department store once the lights went out.
Infusing nostalgia with an updated experiential guest journey through each department; from a cosmetics ice creamery, to a fragrance bar and a dine-in shoe salon, we wanted to make each moment unique,” said Alexander Wang.
The event included performances by rapper Rick Ross while attendees included Hailey Beiber, Quavo, Tiffany Haddish, Nicole Scherzinger, Coco Rocha, Dua Lipa, Gala Gonzalez, David Alexander Flinn and more.
The venue was modeled to replicate a luxury department store.