Partnering up with Bloomingdale’s and the National Football League, the Council of Fashion Designers of America, create 48 one-of-a-kind helmets, each exclusively designed by esteemed designers, to celebrating Super Bowl XLVIII on February 2. Designers include the likes of Diane von Furstenberg, Donna Karan, and John Varvatos, Betsy Johnson and more.

Bloomingdales

Each of the helmets are to be auctioned off, with 100 percent of the proceeds benefiting the NFL Foundation.