Céline New Flagship Store is a Blue Marble Universe

Marble is having a moment this year and there’s no better way to show this than through highlighting the new Celine Flagship store in Miami. Designed by Swiss architect Valerio Olgiati, the latest expansion from the French house expresses serenity coupled with luxury. Pale blue and white marble (known as Brazilian Pinta Verde) was used to create just about everything, including the facade, walls, floors and ceilings.

Perhaps the most impressive feature is the pyramidal covering over the staircase that extends from the ground floor to the second floor.

The whole interior balances out its ethereal color palette with more angular forms, including sharp-cornered columns and structures seen throughout the store.

The architect, Valerio Olgiati, best explains the project: “A marble shell is laid over an existing two-storey structure. The facades, floors, walls, ceilings are entirely made of marble. The blue-green Pinta Verde from Brazil is exceptional and creates a wonderful atmosphere for Céline. The exhibition space on the ground floor is a canopy, held by concrete pillars. These columns connect the entire building to the foundation. The virtual world exists in parallel with the physical. Above is a space deep inside the marble, where shoes and ready-to-wear are displayed. More tent than boutique, this is a place where an internal universe can be imagined.”


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