Grand Palais in Paris was transformed into a huge colorful and fashionable supermarket stocked with goods carrying C logo we all love. Imagine shelves packed with exclusive Chanel branded items like Choco Chanel biscuits, haute ketchup and eau de Chanel among other items.

For his Paris Fashion Week show, designer Karl Lagerfeld created a “Chanel Shopping Centre” where models showed off the new A/W 2014 Chanel collection…

Dressed head to toe in Chanel, models who acted like supermarket customers walked around showing off the new collection full of color, originality and of course tweed.

Cara Delevingne walked hand in hand through the supermarket with the designer, Karl Lagerfeld… where other stars including Rihanna, Keira Knightley, Anna Wintour and Leigh Lezark also shared some limelight.