Visual harmony is created from the contrasting elements of polished Italian marble and raw béton brut, industrial sensibility combined with clean, modern lines. The new Chiara Ferragni showroom in Milan is a compelling conveyance of Chiara Ferragni brand.
Chiara Ferragni, a style icon who has worked with fashion and beauty brands, launched her pop shoe brand in 2013. It is sold today in more than 300 stores worldwide, empowering its distribution also with the launch of some pop-up stores around the world in selected boutiques and department stores such as: Le Bon Marché in Paris, Apropos in Cologne, Breeze Center in Taiwan, Selfridges in London and Level Shoe District in Dubai and now her own showroom in Milan.
Within one of Milan’s famed hidden courtyards, the showroom is a space holding the essence of Chiara Ferragni brand.
The showroom is by Fabio Ferrillo, founder of Milan-based architecture studio OFF Arch. Fabio Ferrillo strongly represents it with bold and beautiful stone elements together with tactile, rough-finished cement surfaces to express a concept of modern brutalism.
The space strikes pleasing contrasts between the polished and the rough, the refined and the raw. Moreover, Chiara Ferragni Collection showroom by Fabio Ferrillo boasts the curation of furniture from masters of design and selected custom pieces. Fabio Ferrillo creates once again a unique experience: the stage for Chiara Ferragni Collection to be displayed and shimmer.
Fabio Ferrillo’s architectural vision has shaped spaces internationally, from the luxury shopping experience Runway in Vietnam’s capital city Hanoi, to Chiara Ferragni’s 50’s flavored Pop-up at Le Bon Marché, Paris. The talent of Fabio Ferrillo lies in his ability to create tailored spaces, often highly conceptual and with remarkable degree of sensitivity to the perceptions of participants. It is way, walking into a space with Fabio Ferrillo’s signature represents going through an experience.