citizenM Unveils Never Lost – An interactive Installation by Emily Forgot for London Design Festival 2019

For London Design Festival 2019, citizenM has commissioned Never Lost, an interactive installation by London-based artist Emily Forgot. Through Never Lost, Emily and citizenM have strived to inspire playful curiosity, discovery and self-reflection as part of the journey experience.

Never Lost by Emily Forgot, Citizen M Shoreditch as part of the London Design Festival. Photo by Guy Bell @guybphotos, GBPhotos.com.

This is the first time Emily has created a truly immersive three-dimensional space. The maze-like structure is displayed at the entrance to citizenM London Shoreditch hotel until 30th September.

Never Lost by Emily Forgot, Citizen M Shoreditch as part of the London Design Festival. Photo by Guy Bell @guybphotos, GBPhotos.com.

“Since my first solo show during LDF in 2016, much of my work has been based on architecture and interior spaces – often with a surreal or fantastical element. A maze is perhaps one of the most surreal built structures, so the idea to create one for citizenM was the perfect route to take,” says Emily.

Never Lost by Emily Forgot, Citizen M Shoreditch as part of the London Design Festival. Photo by Guy Bell @guybphotos, GBPhotos.com.

The project came to life through Emily’s colourful visual language and architectural references. She takes inspiration from the work of architects and designers such as Xavier Corbero, Ricardo Bofill and Richard England – all of whom embrace fantasy and storytelling in their practice, creating places that have a joyful spirit, but where this spirit sits happily with – or contributes to – its function. Following this narrative, Never Lost showcases a playful study of the boundaries between real, remembered and imagined spaces.  

Never Lost by Emily Forgot, Citizen M Shoreditch as part of the London Design Festival. Photo by Guy Bell @guybphotos, GBPhotos.com.

“Colour and form are very important aspects of my design process. It was exciting that citizenM wanted me to push my design thinking further, leading us to incorporate materials I haven’t worked with in the past to add to the more sensory experience of the maze. I’m really looking forward to seeing how this elevates the design,” says Emily Forgot.

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