Dior iconic boutique on Avenue Montaigne in Paris is all wrapped up with a large canvas that displays images of the new campaign. The campaign celebrates Dior’s its Fall/Winter 2018 collection.
The huge canvas is in white, black, red, blue and yellow with phrases like ‘Women Empowerment,’ ‘Youthquake’ and ‘C’est non, non, non et non!’. These words, inspired from the 60’s, were used on feminist posters during protests in France in May 1968. The words can also be seen in some of the collection items.