Juicy Couture’s spring 2014 collection evokes the thrilling, carefree spirit of the open road with a nod to the brand’s LA roots. Inspired by the journey through life, the concept of “Go West” emerged as the collection muse – true Juicy girls who embrace freedom, fun and fashion. Gingham, florals, cheetah prints and stripes abound in a collection brimming with bold prints, eye-catching graphics, new proportions and punches of color, as feminine as they are daring. With influences from the rock era and the Bohemian glamor of the 70s, the latest collection feeds the Juicy girl’s passion for adventure more than ever.
The irreverence, confidence and youthfulness – characteristic of LA style – is infused into the brand’s Spring 2014 offering, with fresh, modern styles added to popular categories, including jeans, dresses and handbags. The brand’s signature track collection also continues to be updated with more mix and match options. Flowing silhouettes, breezy blouses, and more body-conscious ponte dresses that exude coolness, without sacrificing comfort, lend a sense of ease to the collection.