Etihad Airways Introduces a Couture Makeover

Etihad Airways recently revealed their new uniforms paving the way for a new age of glamorous and sophisticated flying. Created by Italian Haute Couturier Ettore Bilotta at his atelier in Milan, the new uniform exudes a classic elegance seldom seen in the aisles of modern airliners, and cleverly merges dramatic elements of old world haute couture from 1960s Paris and Rome, with the more contemporary fashions evident on the runways of London, New York, Milan and Tokyo.

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The uniforms have been created incorporating almost all the brand colours of Etihad Airways’ brand palette.

A warm chocolate brown has been chosen as the base colour for the different uniform variations, with a deep purple accent colour for cabin crew and lounge teams, and a burnt orange accent colour for ground crews and Special Services teams. Bilotta has also taken the unusual step of breaking up the main primary shades by introducing all the secondary colours as accents on blouses and accessories.

image 3Female cabin crew, ground and lounge teams will wear a skirt suit, accessorised with fitted gloves, belt, hat and scarf.

Hats worn by the crew are now more aerodynamic and ‘retro’, inspired by the iconic stars of the Hollywood Silver Screen and the sweeping formations of the Emirati desert sand dunes. The new style is classic and enduring, reminiscent of the much-admired designer collections of airline crews in the heyday of international air travel.

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For Etihad Airways’ acclaimed Butlers, the airline has combined historic British butler attire with new world design to reflect Etihad Airways’ modern and globally recognised style. The fabric colours used for this uniform are warm brown for the long-tailed jackets and ties, ivory for the trousers and waistcoats and white for the shirt and gloves. The tones used reflect some of the subtle colours evident in The Residence by Etihad, and also the airline’s new ‘Facets of Abu Dhabi’ corporate livery.

Style and image have been re-examined in line with the new collection and the bold fiery make-up and lipstick tones used previously have been replaced with calmer shades which are currently de rigueur and which also perfectly complement the earthy colours now being introduced.
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Etihad Airways has collaborated with leading make up experts MAC to provide their products for crew use at the airline’s ‘Style & Image Suites’ at its Training Academy and its recently opened Innovation Training Academy.

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