Farida: Tory Burch’s Exclusive Collection for the Middle East

Created exclusively for the Middle East market, Tory Burch introduces Farida, a curated assortment of beautiful leather accessories which includes a shoulder bag and a wallet distinguished by quilting and embellished with unique charms.

Karen Wazen, Leena Al Ghouti and Noor Arida

With diamond-stitched black leather on clean-lined shapes and adjustable chain straps for the shoulder bags, the Farida Fleming Collection balances elegance with a touch of whimsy. The symbolic charms, including a hamsa, a horseshoe and a four-leaf clover, are associated with good luck and protective qualities, a nod to Tory’s superstitious side.

Farida, an Arabic girl’s name meaning unique, is a fitting term for the collection, which celebrates Tory Burch’s growing presence in the Middle East. Since launching its first boutique in Dubai in 2011, the brand has expanded to include 19 freestanding boutiques in cities from Bahrain and Beirut to Cairo and Doha.

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