FENTY PUMA by Rihanna

PUMA and Rihanna officially unveiled the much-awaited AW16 FENTY PUMA by Rihanna with the collection in New York City.

The Creative Director, wearing pieces from the collection, graced the debut launch at Bergdorf Goodman with throngs of fans awaiting her arrival in front of the department store’s landmark windows and opened the space at the 5th floor. Rihanna then headed to the Six02 pop-up in midtown to meet and greet with fans.

The AW16 PUMA FENTY by Rihanna collection is now available worldwide through PUMA.com​​, PUMA stores and select retailers.

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