TAG Heuer’s new ad campaign shows Cara Delevingne in full confidence, her gaze piercing, with her back against a lion. This unique and disruptive visual, created without any special effects, catches the eye, just like the Swiss watchmaker.
In the image, Cara Delevingne is faced with the magnificence of the king of beasts who symbolizes courage, and strength.
She has a lion tattooed on her index finger, inspiring her and guiding her choices and actions.
The moment was captured by fine art photographer David Yarrow, one of the most respected wildlife photographers in the world. His works are immediately recognizable through their unique point of view, which makes viewers feel intimately close to the animal.