Gigi Hadid in Missoni’s New Pattern and Color Mania Campaign

Gigi Hadid and French male model Yassine Rahal go full-length portraits for Missoni Winter 2018 campaign. The campaign, creatively directed by Angela Missoni and shot by Harley Weir, reflects an anthem of personality and freedom of being. Against a blue sky back drop,  the collection, which is knit heavy, very colorful and patterned shines through the lens. Think pattern mania and bold shapes and silhouettes, clever layering…

A gallery of silhouetted figures, graphic poses, and soaring identities that are iconic, unique and inimitable. A convergence of body and garment, personality and style identity. It is an invitation to compose, superimpose, and deliberately interpret the extraordinary craftsmanship, finishings, and details of a collection rich in creations and variations; shades and patterns; weights and textures. Enveloping fabrics are soft and warm, or otherwise lightweight and transparent. A series of patchwork designs, mesh fabrics, fringe details, jacquards inspired by the coats of wild animals, and streaked and spotted capes reference multiethnic costumes, urban graffiti, the colours of Africa and Jamaica, and the sensual nonchalance of iconic stars such as Lenny Kravitz or Lisa Bonet.

A style that morphs into an unmistakable expression of energy and singularity against the immense backdrop of clear blue skies.

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