Gigi Hadid My Soul Collection Promotes ‘Stacking’ Trend

While 2017 saw the launch of the first collaboration between Gigi Hadid and Valérie Messika, 2018 will solidify the union between the premier supermodel of today and the renowned Parisian jewelry designer. Inspired and inspiring, Gigi Hadid has designed a second, 100% unique, bohemian-chic collection: My Soul. These pieces can be worn in layers, and are a perfect representation of the current trend towards “stacking” in jewelry.

The new line, Messika by Gigi Hadid, is a reflection of two strong personalities and its pieces are both sensual and ultra-desirable. Marking a departure from Move Addition and its punk-rock connotations, My Soul is inspired by fashion-hippie styles and geared towards the “stacking” trend. “For this second collection, Gigi knew exactly what she wanted,” said Valerie Messika. “She created a number of highly precise moodboards, which formed the basis of our creative process. She was the orchestra’s conductor, providing artistic direction for these ideas as I sought to bring my diamond expertise and the Messika values to her dream jewelry.”

These pieces settle over the skin like ornate tattoos. With chokers, wrist and ankle bracelets, piercings and hoop earrings, Valérie Messika continues to solidify her position as a pioneer of neo-jewelry. Through the vibrancy of gold, fluidity of chains and an ergonomic comfort when worn, the two friends have worked the diamonds into drops of light faithful to the “mix & match” signature of Maison Messika.

My Soul will be on sale exclusively on Net-A-Porter from 12th September and on and Messika boutiques from the 29th September.

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