Gucci just launched Bloom Acqua di Fiori, a new fragrance for women. Bloom Acqua di Fiori is a reimagined version from 2017’s Gucci Bloom, the first fragrance from the French house under the leadership of Creative Director Alessandro Michele.
Developed by perfumer Alberto Morillas, Bloom Acqua di Fiori is a celebration of the joy and energy of youth, new accords of galbanum and dainty cassis buds are blended with the original notes of Rangoon Creeper, tuberose absolute, jasmine bud extract for an intensely fresh floral scent. Overtly floral, the scent conveys a deeper sense of femininity in the woodier, sensual blend with Ginger and Rose in the top notes, and a soft, enigmatic finish in base notes of Patchouli, Musks and Osmanthus.
It comes in a new black shade of the whimsical floral print Herbarium embellishes Gucci Bloom Nettare di Fiori’s carton. The toile de jouy pattern of leaves, cherry branches and flowers is framed in black, and also appears on the label of the fragrance story’s pale pink rose bottle.
As for the campaign, the dreamlike moment shot by Glen Luchford, the stars of the campaign, Dakota Johnson, Hari Nef and Petra Collins are inside an apartment taking tea. Around them nature flourishes. Overgrown plants and flowers entwine the space, transforming it into a room that’s intimate and surreal, in scenes that appear to drift between dream and reality.