Gucci Reveals Outdoor Mural in New York

Gucci, in partnership with Colossal Media, a leader in hand painted outdoor advertising,  take-over a large-scale mural in New York City for 2017.

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The 2,500 square foot wall is located in the heart of Soho on Lafayette Street between Prince St. and Spring St. The wall serves as a blank canvas and highlights the beauty and uniqueness of the almost forgotten art form of hand painted outdoor advertising.

 

M130_GucciComplete-LR-3The wall launches with artwork from San Francisco-Based illustrator Jayde Fish and continues throughout the year with a variety of other collaborations. Creative Director Alessandro Michele discovered Fish’s work on Instagram and several of her illustrations were featured in the Women’s Spring/Summer 2017 collection. This first illustration was painted over the course of 6 days, debuting on February 6th to coincide with New York Fashion Week and remains through the end of March.  M130_GucciMixing-LR (1 of 14)   M130_GucciProgress-LR (5 of 22)  M130_GucciProgress-LR (13 of 22)

In celebration of the wall, a unique Snapchat geofilter, created by Fish, is available in the vicinity of the artwork. You will find it on Lafayette Street, between Prince and Spring, NYC.

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