Gucci and Dapper Dan just unveiled a studio atelier in Harlem (which will be open by appointment starting January 2018), an homage to the couturier’s original shop, Dapper Dan’s Boutique, with a contemporary interpretation for a new generation. Here’s a look at the bespoke Dapper Dan of Harlem garments made by Dapper ‘Dap’ Dan, using Gucci raw materials, fabrics, prints, embroidered patches and hardware.
Twenty-five years after the closing of Dapper Dan’s Boutique in 1992, the new atelier is approximately 4,700 square foot space, housed in an historic brownstone, is comprised of a ground level storefront, a grand high-ceilinged parlor floor above, and an area for on-site production.
The perspective through which this project has been conceived is: Made in Italy meets Made in Harlem and the 1980s meets 2018. Dap, renowned for the made-to-order creations he designed for celebrities, athletes, and hip-hop artists in the 1980s, is currently featured in Gucci’s men’s tailoring campaign. The portraits reflect Dapper Dan’s personality and celebrate his cultural legacy, capturing him in his Harlem, New York neighbourhood among familiar surroundings.
In addition to this custom Harlem project, a Gucci x Dapper Dan capsule will be part of Gucci’s Fall 2018 collection, available in Gucci stores worldwide.