Hermes Window Display: A Journey of Memory Through Toys

Hermès always puts an effort into their window displays, inviting designers and artists to collaborate on their window displays which always is an art installation. To celebrate the the brand’s renovated and expanded boutique on S. Marco 1292 in Venice, Hermès invited Nichetto Studio to work on an installation to celebrate the new renovation. This coincides perfectly with Venice Biennale.

Hermès’ corner store of Salizada San Moisè now enjoys double the space (264m2) with  a second floor. The location welcomes visitors with a new facade in Istrian stone with warm colors, together with two large windows underlined by a new copper frame.

Nichetto Studio worked on something really special. Drawing inspiration from the power of children’s imagination they created a big box with blocks like a board game with components that one can use in any way to build whatever object, like a train, for example.

The Hermès shop window represents a journey of memory through the toys, colours and textures of the childhood and an ode to the power of imagination. On the cheerful scene of an imaginary game that has just begun, the display is transformed into a box of multicoloured and multi shaped elements.

Every piece is unique and carries its own texture, shades and the distinctive touch of the artisan tradition of the Murano mouth blown glass. An inner richness and quality that meets and mixes with that of Hermès products, giving rise to combinations that the imagination transforms into figures, places and situations of fantasy.

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