Coach’s new global face is the award-winning actress, singer, producer, and entertainer Jennifer Lopez. Her partnership with the fashion house will include global advertising campaigns for leathergoods, ready-to-wear and footwear, beginning with the Spring 2020 season.
Lopez, a star who has built her career and redefined industry standards by forging her own path and doing things her own way, is shaped by her New York roots. Like the house—which was founded in New York 78 years ago—she shares a belief in possibility and authentic self-expression. Known for its legacy of leather craftsmanship, quality and New York style, Coach today is defined by a spirit of optimism, inclusion and authenticity.
“I’m so excited for this collaboration with Coach” said Jennifer Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”
“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way––she really embodies the attitude of Coach and our new campaign,” said Coach Creative Director Stuart Vevers. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”