Designed for the women of today, Kate Spade New York introduces a dynamic campaign that highlights innovative functions of their new timepiece, Scallop Smartwatch 2.
The innovative watch includes the latest innovations like a heart rate sensor, voice activation and customizable dials using the Choose Your Look micro app—in humorous, everyday moments between Busy and her children: a tickle session…getting dressed…finding frozen yogurt.
The pairing of a modern, multi-functional watch with a multifaceted woman is no coincidence. Kate Spade encourages women to be the heroines of their own stories. The brand is a celebration of women across time zones, generations and style creeds who are living their individual lives to the fullest and believe that, together, everything is possible.
Busy Phillips is the face of the new campaign. She is a woman whose power, authenticity and realness make her engaging, both on screen and off. Her refreshing approach to life—as a mother, wife, actress, a New York Times best-selling author, TV host of E!’s late night show “Busy Tonight,” producer, director and beyond—exemplifies the personal strength, sunny style and optimistic femininity at the heart of creative director Nicola Glass’s vision for the brand, and for the Scallop Smartwatch 2.