Your traveling experience just got a lot more colorful! Kreate by Karim, Karim Rashid’s personal brand, has just launched a new collection of luggage and backpacks. Color is key and clean design is what we are always used to from the Egyptian-born and Canadian-raised industrial designer.
“I think people aren’t sold color, so they don’t expect to buy color. 90% of people are going to buy the color on display rather than use their imagination to visualize the other options. The beauty of this vibrant life is the broad diversity and choice we have,” expresses Rashid and it shows in his new work.
Rashid’s work work includes luxury goods, furniture, lighting, surface design, brand identity and packaging and much more and his own line, Kreate is growing.
Available in a range of colors and patterns, all luggage pieces are hard shell and made of polycarbonate. The backpacks come in different sizes and materials, including leather, foam, and fabric.