Adding more sophistication to the brand, Lady M joins forces with Baccarat for a 28-foot, multifunctioning and luxurious Lady M x Baccarat cake truck in New York. Lady M, the epitome of luxury in the cake world, is known for it’s signature offering, the Mille Crêpe, which of at least 20 handmade paper-thin crêpes layered with light pastry cream… Drooling…
Daniela Riccardi, global chief executive officer of Baccarat, said the partnership is “part of our mission to bring the glamorous lifestyle of Baccarat into new and unexpected experiences. The finest handmade cakes of Lady M and the finest handmade crystal of Baccarat make a perfect, sophisticated, luxurious dessert-tasting experience.”
The truck, with 3-D art by Kurt Wenner was unveiled at the Baccarat flagship in New York City. Baccarat mounted on the truck two large and one small Tuile de Cristal chandeliers suspended from two long beams, and four Baccarat Mille Nuits Torch sconces on either side of the service window.
In the evening, the truck offers an outdoor dining experience with Lady M cakes presented on Baccarat’s special plates and crystalware etc… on six tables with Baccarat Bon Jour Versailles lamps designed by Philippe Starck.
Baccarat created custom iPads with a digital catalog of all its products and direct link to e-commerce.