The long awaited L’Avenue at Saks designed by Philippe Starck opened its doors this month at the luxury retailer’s Fifth Avenue store in New York City.
The pinnacle of a major renovation of the flagship, L’Avenue at Saks is more than just a department store pit stop. L’Avenue at Saks is the summit of French elegance and sophistication right in the heart of New York City. The Saks team dreamt of recreating the magic and wonder of the iconic L’Avenue restaurant in Paris and called upon Jean-Louis Costes and Alex Denis to reinvent the famous spot, creating a new genre for New York.
Starck and Costes relationship dating back to 1984 with the ground-breaking launch of the Café Costes, Philippe Starck was the obvious choice for the project. “L’Avenue at Saks is elegance, sophistication, femininity and timelessness.
Starck explains: “It is made up of two completely different and complementary spaces; The first, the Salon, an ivory jewel box bathed in the warm sun. Everything carries you towards an elegance of thought. The symmetrical and second space, the Chalet, is dark and more masculine. A place of warmth, where you can forget about time. Where everything is welcoming, where you can warm up, both body and soul. You are somewhere else, in the middle of NY, yet so far from the city.”