The new Chinese New Year begins on 16th February 2018, and Gucci is celebrating the year of the dog with a dedicated collection of special items. Gucci’s dog motifs for this collection were inspired by a pillow that the artist Helen Downie, AKA Unskilled Worker, gave as a gift to Gucci’s Creative Director Alessandro Michele, which featured an illustration of his two Boston terriers, Bosco and Orso.
Unskilled Worker’s dogs adorn a wide range of pieces that have been developed for the collection, including items of clothing (women’s and men’s ready-to-wear), shoes, handbags, luggage, small leather goods and accessories.
Women’s brightly colored knitted sweaters, and denim shorts, feature the images, as do men’s hoodies and bomber jackets. The animals appear large on backpacks and tote bags in the Gucci Supreme material, and on colorful leather clutch bags and wallets. Scarves, trainers and jewellery are also embellished with pictures of these two dogs, while watches display the dog ‘faces’ on their faces.
There are 63 items in total in the collection, and it will be promoted across Gucci’s digital channels (notably on its newly-launched e-commerce channel in China) and in store, with special packaging.
Store windows will also be dedicated to the collection, with tartan walls, floor and matching tartan upholstered mini-bench seats for displaying products, with a giant image of each dog on the rear wall.