Created by the trio of master perfumers, Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit Eau de Toilette is an intense and airy fragrance that elicits a shudder of exhilaration on skin. A lighter version, the new fragrance reveals a diaphanous Pavot flower with a dark core that unsettles the composition.
This dual flower brings a floral radiance to a narcotic white bouquet (orange blossom-tuberose) and stirs up the black depths of a subversive vetiver and patchouli accord.
Paying tribute to the 1957 original, the L’Interdit Eau de Toilette bottle combines timelessness and modernity. Its rounded corners carved out of a square base magnify its pure and delicate lines. An elegance based on strength and understatement, with a transparent effect that reveals the luminous shade of the nude-coloured fragrance. The grey satin ribbon laced around the neck, sealed with the House’s emblem, a silver 4G logo, conjures up the radiance and freshness of the Eau de Toilette.
The sleek white box is adorned with a coppery gold logo. Once opened, it reveals a surprising and unusual colour, a bold scarlet red bearing Monsieur de Givenchy’s signature.
The face of L’Interdit, Rooney Mara invites you to break the rules and experience the thrill of freedom. Daring in her cinematographic choices, this talented actress has always sought to push beyond her limits in numerous stand-out performances, from art house films to Hollywood blockbusters.
In the advertising film created by Todd Haynes, Rooney Mara crosses the forbidden threshold with grace and impertinence. Dressed in a Givenchy Haute Couture gown with black lace, in contrast with the underground world of the Paris metro, she emerges at dawn, exhilarated and intoxicated by the memory, still fresh, of a night of transgression.
The campaign visual, created by David Sims, captures the confidence and radiance of this mesmerising actress.