On March 13th, for one night only, there will be a neighborhood display in cooperation with the New Museum, where blu Marble will transform the Manhattan skyline.
The artwork, by Sebastian Errazuriz, features a custom-created LED screen that projects Earth in real time from space. To obtain this imagery, Sebastian’s team created a bot that scrapes live photographs from a NASA satellite and merges them in an exclusive software that generates a slow progression between still images to compose a live video of Earth as seen from space.
Typically used to monitor and study daily variations of vegetation, ozone, aerosols, clouds, reflectivity, etc., these new-generation satellites allow the live stream of our ever-changing Earth. The audience passing by the installation at night sees a partially dark Earth with clusters of light and, in contrast, meteorological conditions during the day.
2019 celebrates the 50th anniversary of the first person walking on the moon. This historical moment shifted the human perspective on limitation and possibility. Three years later, as Apollo 17 was on its last lunar mission, the crew took the renowned picture “Blue Marble” showing the first image of the Earth from the space. The original “Blue Marble” picture is the most widely reproduced image of the Earth, leaving us with a remarkable image frozen in time. blu Marble pays homage to the iconic picture by bringing it to life and substantially increasing its size to raise awareness to our need for perspective and introspection.
blu Marble was made possible by the support of the innovative e-vapor company, Fontem US, Inc., owner of one of the first US e-vapor brands, blu, as part of a new campaign, “Pledge World by blu,” which seeks to fulfill the dreams of adult consumers as they embark on a potentially life-changing journey.
The company invited Sebastian Errazuriz to make a pledge through Pledge World for a once-in-a-lifetime opportunity to make his ambitions a reality. Through Pledge World, blu has been helping adult consumers make life-affirming, and potentially life-changing, experiences a reality by granting real adult’s pledges and helping them own their choices for a more positive life.