Louis Vuitton NYC Pop-Up Store Made From Fragrance Packaging

If you’re in New York, then the new Louis Vuitton’s pop-up store at Rockefeller Center should be a place to see before the end of August. To celebrate the launch of Louis Vuitton’s  first collection of men’s fragrances—Les Parfums Louis Vuitton— the brand opened this beautiful store made up from around 3,000 white stacked paper tube perfume packages.

The white tube perfume boxes are also adorned with over 100 fragrance bottles, each created by Australian industrial designer Marc Newson to light up the center display.

Created by Louis Vuitton master perfumer Jacques Cavallier Belletrud, Louis Vuitton’s first collection of men’s fragrance offers five scents — L’Immensité, Nouveau Monde, Orage, Sur La Route and Au Hasard — and an oud perfume, Ombre Nomade.

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