For the third year of its partnership with UNICEF, Louis Vuitton is shining the spotlight once again on its Silver Lockit bracelets in florescent colors. The campaign, which launched recently, continues the commitment to raising awareness and funds that will support some of the most vulnerable children around the world.
The Silver Lockit, inspired by the tumbler lock invented by Georges Vuitton in 1890
to protect clients’ most precious belongings, is a symbol of protection. It has been chosen as a symbol of sealing one’s promise to help children in urgent need. The sterling silver padlock is held on a cord available in five colors (yellow, orange, pink, blue and black). The Silver Lockit Fluo retails at €250, €100 of which is donated to UNICEF.
The partnership between Louis Vuitton and UNICEF has already raised over
five million US dollars to provide humanitarian support for children in urgent need and families, like those affected by the Syrian crisis.
To illustrate how the contribution has made a difference, in 2017, one and a half million children and their families in Syria were protected through the life-saving provision of water.
By purchasing the Silver Lockit Fluo, clients have the opportunity to help raise funds
in support of UNICEF humanitarian programs that come to the aid of more than eleven million children in Syria and neighboring countries. Since the Silver Lockit’s launch in 2016, the partnership has raised over five US million dollars on behalf of UNICEF.
UNICEF provides children in Syria and neighboring countries with safe drinking water, sanitation facilities and services, food and medical care, along with clothing and blankets for the winter months.