On the occasion of the 57th Grammy Awards, Madonna chose jewels from YEPREM for two of her three looks at the music industry’s ultra-‐glamorous event of 2015. For the red carpet, she chose an iconic Yeprem piece ‘The Claw’ with marquise diamonds. She kept the best for last with the ‘Rebel Heart’ hand piece that was specifically designed and made for Madonna… for this event and inspired by her new album. For this piece, the founder of YEPREM, Yeprem Chakardemian, chose black diamonds, and marquise cuts. Just like Madonna, this statement piece, breaks tradition and is an affirmation of rebellion and uniqueness. Since 1964, YEPREM has been setting a trend of its own in the international jewelry industry, focusing on the relationship between fine jewelry and their wearer. Yeprem believes in the creation of remarkably fluid jewels that work as sculptural extensions of the female silhouette and identify women who dare to be distinctive. With stars such as Rihanna, Jennifer Lopez, Katie Perry, Oprah Winfrey and Adriana Lima to name a few, Yeprem is creating the jewelry of tomorrow.