In just two days we’ll know what the big secret is… a domain name registered in Japan features an image of Madonna with a time counter leading to February 12. Exciting news… Will Madonna be launching her own skin care line in Japan?

This, along with a photo of her on her Instagram account created a huge buzz between her fans, beauty industry insiders and the media – as the image shows beautiful Madonna lying down seductively on the bathroom floor, with a caption that reads, “She’s done for the day! Bath or shower? #MDNASKIN.”

Madonna has declared in the past to WWD that she would like to be more involved in the fashion and beauty industry. She already has a perfume collection with her name, among other things… her plans seem to be branching out…