Decorté & Marcel Wanders recently celebrated their 10 year professional partnership that has brought the most radiant skin beauty to the world. Together, these two brands have evolved the way women around the world experience true beauty. “We started this relationship with one objective — to make the world a more beautiful place. I think we are doing that together, each day,” says Marcel Wanders.
With limitless passion, the Kobayashi family makes cosmetics that give people dreams and hope. In 2016, the brand made a shift, being rebranded from Cosmedecorte to Decorté. Decorté is already well-positioned at important perfumery stores and department stores, while in Milan, Decorté sells at Mazzolari, in London the brand sells at Selfridges & Co and in New York at Saks Fifth Avenue.
Marcel Wanders is the art director of the Decorté. The collaboration has given him opportunities to create holistic advertising campaigns and films, authentic, modern package designs and premium, luxurious retail store-front visuals.
His passion for beauty and desire to create meaningful connections and uplift the human spirit through design aligns with the brand’s philosophy perfectly. For more than a decade, Marcel Wanders has developed a look and feel of universal elegance, luxurious sophistication and pure femininity.
“I’m already looking forward to the next decade. I believe that Marcel Wanders will continue to grow and our company and Decorté will grow with him” says Kazutoshi Kobayashi President and CEO of KOSÉ Corporation.
The spirit of the company started in 1946 remains alive today in all facets of the business – from research and development to manufacturing, and from customer-oriented consultative sales to distribution.
With a unique brand marketing system that perfectly matches brands with sales channels, the family company is a global cosmetics icon. It is a company that serves customers internationally across Japan, China, Taiwan, South Korea, Singapore, Thailand, Malaysia, the US, Canada, UK, Italy and so on. KOSÉ’s specially trained beauty staff offers meticulous counseling, including skin diagnosis, to help each customer select the most suited product.