Missoni Shows More Colors with In-Store Art Installation

Angela Missoni, Missoni’s Creative Director, introduces the Surface Conversion series: Dreams of Being, an installation by American textile artist Rachel Hayes. Curated in collaboration with A Palazzo Gallery, the exhibition is an in-store installation featuring Hayes’ large scale, hand-sewn patchwork tapestries.

If you happen to be in New York City, head to 1009 Missoni Boutique on Madison Avenue to experience the installation which will stay until June 30th 2018.

Hayes redefines the spaces of the Missoni Madison Avenue Boutique with a series of patchworks which experiment with themes of color, shadow, and light. Her works are both powerful and fragile. Inspired by the traditions of quilt-making and the artistry of sculpture, painting and stained glass, Hayes uses materials based in these crafts to design abstract fabric compositions which embrace the language of painting while interacting with space in a sculptural manner.

Angela Missoni first featured Hayes’ work during the Missoni Spring-Summer 2018 show in September 2017, and again in the Missoni Spring-Summer 2018 ad campaign released in early 2018. The campaign, shot in White Sands National Monument, was lens by photographer Harley Weir and features models Kendall Jenner and Filip Roseen amidst Hayes’ colorful hand-sewn creations, which compliment Missoni’s fluid, polychromatic designs.

Hayes comments on her process, “Scale and color consume a space, yet there is balance with the delicately sewn stitches and understated shadows, therefore maintaining a strong physical and material presence while remaining sensuous and experiential.”

In addition to the various panels of fabric delicately transforming the space of the boutique, Hayes applies photographs to various surfaces to create a sensory experience of recall for those who visit the location. A mix of images are presented in the store’s existing lightboxes, including a selection of prints from the Missoni Spring-Summer 2018 ad campaign.

“Hayes’ works are so in line with Missoni’s aesthetic and approach to design,” says Angela Missoni, who first discovered the artist’s works on Instagram. “Like Missoni, Hayes experiments with the relationships between colors, patterns, and scale, using fabrics and handcraft techniques to fashion works that are joyful, eye-catching and thought-provoking.”                 

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