Italy’s Moncler just launched a new project called ‘Moncler Genius’, where a group of creative designers would shape the brand’s new strategy, focusing on monthly collection.
This project will meet the demands of the digital-savvy and younger clientele who ask for more collections during the year, as well as limited items and exclusive capsule lines and unique pieces.
The eight creative directors involved in Moncler’s project include Valentino’s Pierpaolo Piccioli, former Gucci menswear designer Sandro Mandrino, Irish Simone Rocha and Moncler’s own artistic director Francesco Ragazzi.
In a nutshell, instead of Moncler unveiling new collections every Fall/Winter and Spring/Summer season, from now on brand will release a new collection from a different Genius every month. All eight of the new collections will be previewed under one roof in Milan next week.
Look out for the collection as they come out…