The New Heroins: Contemporary Icons Express the New Lucky Move Collection

For the newest campaign, Valerie Messika has chosen to cast three contemporary icons that break the codes of Parisian jewellery, Kate Moss, Joan Smalls and Sylvia Hoeks are the new faces of Messika’s Lucky Move.

Kate Moss, Joan Smalls and Sylvia Hoeks for Messika Lucky Move Collection, by Mert Marcus

“I wanted to create a trio of girls, a gang that would represent women in their diversity and each of whom, whatever their age, would embody a type of beauty”, says Valerie Messika about the three new Messika faces.

The collection is comprised of the Small Medallion which can be found as rings, earrings and necklaces, the Large Medallion in long necklaces and hoops, the Bubble Set with a choker, bracelet and ring, and finally the Carabiner Set which comes in a necklace, bracelet and 2-finger ring.

“This collection is a way for us to reinvent the iconic Move collection. The inspiration comes from the medallions that act as lucky charms, talismans. Lucky Move jewelry can be worn in so many ways,” says Valérie Messika.

The diamond chokers flash incandescently with circles of yellow, pink or white gold. The XXL pendants are set on carabiner chains and illuminate signet rings with different types of geometry. All gold on the outside and plated inside and vice versa, Lucky Move can be engraved as desired with names, dates or sweet messages on one side.

Some pendants are reversible, offering a versatile and fun touch. A sexy collection whose appeal is based on the contrast between the delicate medallions and strong geometric design of the Move motif.

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