Nike X Toiletpaper: A Sneaker Inspired by the City of Milan

Nike and Toiletpaper have joined forces for an exclusive activation in the city of Milan, celebrating the arrival of the new Air Max 270 React.

The brand and the art collective, founded by Maurizio Cattelan and Pierpaolo Ferrari in 2010, have realized a four-handed creativity, then declined in posters, inspired by the world of art and design, thus recalling the artistic spirit that characterizes the colorways of the new sneakers.

The graphics are inspired by the city of Milan – re-imagined as a playground to discover, a real place to be even during the summer holidays – in an ironic, provocative way, but without losing the dynamism typical of the brand.

The collaboration has not stopped at the posters only: a series of surprises for Nike Members, unlocked using a QR code on the posters around the city, and a creative workshop led by Pierpaolo Ferrari, held at One Block Down store in Milan, with a final celebration have been the closing part of this special journey.

Comments are closed.