Oh Oh Milan FR Loves You Too: Tradition Meets Pop Art

Look what we came across. Strolling around Milan, we pass by Garage Traversi, one of the beacons of Rationalism in Milan in 1938. This garage has been abandoned for 15 years and this year we see it being given a new life.

Oh oh Milano..I love you too…” site specific project by Studio Job at Garage Traversi. Ph. Carmine Conte

On the occasion of Milan Design Week 2018, contemporary-Renaissance design duo Studio Job have designed a Pop Art inspired love letter for Milan on the stunning Rationalist facade of the Garage.

The artwork, promoted by MonteNapoleone District, is supported by Hayrish, the British private equity fund which acquired Garage Traversi early in 2017 through the HITA1 fund managed by BNP Paribas REIM, aiming to transform it in the ultimate Milanese luxury hub.

Milan based architects SPI Studio carefully planned the transformation of the venue, giving it new life and highlighting its role as a cultural landmark.

Milan Design Week
MonteNapoleone Design Experience 2018
Garage Traversi
Via Bagutta 2, Milan
17 – 22 April, 2018

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