Paule Ka celebrates its 30th anniversary with a collection of 30 iconic looks created by its founder, Serge Cajfinger.
The 2019 spring-summer collection, designed by its founder and artistic director, Serge Cajfinger, for the 30th anniversary of the fashion house Paule Ka, is an ode to this woman: “inspired by the years when I myself was 30. A hymn to love, sensuality, freedom, and the joy of living. I had a wonderfully good time recreating the festive spirit that reigned at Studio 54 in New York, at the Palace, or at the Bains-Douches in Paris. I added the graphic style I love from Greece, without forgetting the masculine-feminine theme or the little black dress, a must-have for every wardrobe.”
The English photographer Charlotte Wales, who transformed this collection into image, is known for shots both feminine and trendy and that grace the pages of magazines such as Pop, Dazed, and the Parisian and British editions of Vogue. And, to embody this Paule Ka woman and the communicative joy of living is the famous supermodel and Czech actress, Karolina Kurkova.
The anniversary collection is a summary of what has defined the fashion house’s spirit since that day in 1988 when Serge Cajfinger created his own brand of high-end ready-to-wear. He gave it the name of his aunt, Paule, and baptized it Ka in honor of his last name: Cajfinger.