Playing Peekaboo with Fendi

What do Gwyneth Paltrow, Cara Delevingne, Adele, Jerry Hall, Georgia May Jagger,
Tracey Emin, Zaha Hadid, Naomie Harris, Tanya Ling and Kate Adie have in common? Other than the fact that each one of them is amazing at what she does… each of these women have joined forces with Fendi Peekaboo project: a charity initiative to raise funds for Kids Company, masterminded to celebrate the new London Fendi flagship store opening on May 1st.


Adele’s Peekaboo Fendi Bag

Inspiring symbols of Great Britain’s creative spirit, each woman personalized her own Peekaboo handbag with creative flair and intimate wit. Of the two examplaries realized, one will remain property of the celebrity and the other will be sold at a charity auction.

From May 1-30, the 10 exclusive Peekaboos will be sold through a dedicated online auction on

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