The Pure Talents Contest gets things moving: a clock that shows the time physically, a lamp that makes windows of light move across a wall or outdoor monster furniture that seems to be grazing on the lawn and whose purpose and function only become clear when you take a seat on it. Objects that seem to be alive, surfaces that shimmer like a beetle, fabrics draped in waves and carpets made of thick skeins of wool woven into a honeycomb structure – these are some of the entries that make up the 15th edition of the Pure Talents Contest at imm cologne 2018. They are joined by practical products that almost appear stoical in comparison – a table, table box and bench. Intended for working at, packing things in and sitting on – and nothing more.
The special exhibition at imm cologne (Hall 3.1) will show smart product concepts, offbeat ideas and solid craftsmanship in a tremendous diversity encompassing everything within the world of interior design, from ultra-simple furniture and textile works to home accessories and lamps through to conceptual design.
Pure Talents Contest: 15 years of experimental design and successful product premieres
If there’s one thing young designers like doing, it’s turning the world upside down. And the competition for emerging talent at the international interiors show imm cologne is the ideal opportunity to see them do just that. The results presented in the form of prototypes are not only exciting and inspiring, they also look fantastic. And it’s not uncommon for them to be really useful, as demonstrated by the success stories of many former Pure Talents Contest entries.
As a platform for young design, the Pure Talents exhibition format draws together imm cologne’s activities in support of the next generation of international designers. Its highlight is the Pure Talents Contest, which is entirely financed by the trade fair and looking forward to celebrating its fifteenth birthday at imm cologne 2018. Thanks to its unwavering focus on quality and great proximity to the industry, the contest has become one of the world’s most prestigious competitions for young designers.
Current design theme: interaction between user and furniture
Do we actually need furniture, or is it furniture that needs us? This year it was striking how many young designers addressed the relationship between man and object: our era, the users themselves and almost forgotten craftsmanship – all this takes on a shape in this year’s winning entries for the Pure Talents Contest.
In the Pure Talents Contest, students and graduates who have recently completed their education, can apply with designs and prototypes that are not yet in production from the field of interior design in the categories of furniture, home accessories, lighting, flooring, wallpaper and textiles, kitchens and kitchen accessories, and smart home.
During imm cologne, three winners will be chosen from the twenty nominated entries. The decision of the jury members will be announced at an awards ceremony on “The Stage” (Hall 3.1) at 2 p.m. on the first day of the trade fair, 15 January 2018.