Sarah Beydoun Wins Business for Peace Honouree 2016

Sarah’s Bag, the Lebanese fashion label and social enterprise is proud to announce that its founder and creative director, Sarah Beydoun, is one of three recipients of the 2016 Oslo Business for Peace Award, a prestigious award previously won by renowned British entrepreneur, Sir Richard Branson.


Beydoun is the first Lebanese woman and the first recipient from the fashion industry to be awarded this honour.

“I am truly honoured to receive this award; It means so much to me and to all Sarah’s Bag team. With this prize, we are proving that Arab women can be innovative in business while having a positive impact on society. It is also recognition for the social enterprise model that is at the heart of what Sarah’s Bag is about. I think small and medium sized businesses can play a significant role in tackling the pressing social issues that face our region. This can be in the form of a strong corporate social responsibility programme, designating a portion of profits towards social or environmental goals, or even training or hiring people who would otherwise find it difficult to enter the workforce. The possibilities are endless.”

The two other 2016 honourees are Jennifer N. Riria from Kenya and Tore Laerdal from Norway. Previous honourees include renowned British entrepreneur, Sir Richard Branson.

Business for Peace is a global foundation based in Oslo, Norway, that is committed to redefining the concept of success in business by promoting an evolved form of capitalism. According to the foundation, the Oslo Business for Peace Award is given annually to “individuals who exemplify the concept of being ‘businessworthy’, that is applying one’s energy ethically and responsibly to create value for society.”

The foundation works with an independent committee of Nobel Laureates in peace and economics to choose recipients from a pool of nominees put forward by the foundation’s partners: The United Nations Global Compact, The United Nations Development Programme and the International Chamber of Commerce.

Through recognition of the honourees, the Business for Peace Foundation states that its mission is to “unlock the positive power of business for the benefit of peace and prosperity”.

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