The new Igora range, from Schwarzkopf Professional, comes with more vibrance for hair color.
New Igora Vibrance is the brand’s state-of-the-art moisturizing demi-permanent hair color, with a liquid formula that can turn into a gel or cream for more service options. Igora Vibrance lasts up to 25 shampoos and is available in 68 harmoniously matching shades. Thanks to the new Moisture Protecting Complex, it now offers up to 100% more INSTAShine plus increased hair protection.
Alik DerBedrossian, Marketing Director at SLID, exclusive representatives of Schwarzkopf Professional in Lebanon, Armenia, UAE and KSA, said, “We are always keen on offering our clients the best services and products to keep up with the technology and necessities within the beauty sector. Today, the relaunch of Igora Vibrance is a breakthrough in hair coloring and clients will feel the difference.”
The range offers new technology where the Moisture Protecting Complex with AQUAXYL® stabilizes the hair’s inner moisture level through a combination of sugar molecules and vitamins. It controls the circulation of water within the hair during the development process and secures the inner structure of each hair fiber.