Strike a Pose and Take a Scarfie!

Strike a pose and snap a Scarfie a new and playful twist on the selfie social media trend created by Emilio Pucci. This app allows users to take photos of themselves and then personalize the image with the addition of a Pucci scarf.


The app allows users to choose their favorite scarf and style it in a variety of ways on the head, neck or wrist, before the picture is uploaded to social media or saved as a background.

Pucci is curating a specially selected portion of the stylish snaps to publish on its new, dedicated Tumblr page at

The app was launched in connection with the label’s new event “Design the Dream,” which will offer guided tours through the Pucci design process at a handful of flagship stores worldwide.

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