Kendall Jenner, Yang Mi, Willow Smith and Jean Campbell star in #SWWALK, a fashion film released by Stuart Weitzman.
It is the second installment in a series of four for the brand’s Spring 2019 Campaign. The film, directed by Gordon von Steiner, depicts the #SWWOMEN rocking a signature walk to recent mega-hit, “Walk It Talk It” (Migos feat. Drake), and visually extends the brand’s seasonal nude-colored palette.
On the fashionable feet of the film’s stars are Stuart Weitzman’s seasonal essentials designed for modern life on the go. The women’s ease and comfort are portrayed in their powerful movements and ability to walk freely and confidently. Their comradery and energy are infectious — they aren’t inhibited by their fashion choices; they are empowered by them.
Eraldo Poletto, CEO and Brand President, Stuart Weitzman, noted: “Today people are discovering fashion in many different ways, so when we tell a story as a Brand, we aim to add another dimension to the customer journey creating a 360-degree experience.”
#SWWALK can be viewed on www.stuartweitzman.com, across the brand’s social media platforms and in key global locations, including: The Oculus, New York; select taxis in London and New York; on Spotify; various digital fashion sites; and prominent outdoor spaces in Hong Kong and Shanghai, among others.
Please find attached the press releases in English and Arabic as well as a selection of low resolution imagery.