Alexander Wang is the man of the moment… After the recent hype of his collaboration with H&M, Wang just released a denim line, now sold in his shops and e-stores. The Denim x AW line offers details like matte black rivets and three slouchy styles: slim, relaxed, and boy fit.

But it seems that his advertising campaign is what’s making waves. The designer unveiled his new denim line through a series of head turning images, where model Anna Ewers, photographed by Steven Klein, expresses sensuality and sex… This may be the most powerful denim campaign that has been seen in the last years. What do you think?

Vogue just shared the full lookbook, which is definitely not as controversial as the line’s teaser images.

Enjoy!